Video: Top Ten Fiat Commercials


There have been a lot of great Fiat ads over the years, and it’s truly a pity that we can’t show you them all. Instead, we’ve chosen a handful to help you count down the days till you can have one to call your very own.

If you’ve ever wondered what Michael Schumacher is doing in his retirement, here’s your answer.

That is, when he’s not showing up Kimi Räikkönen. ;)

Some people find this ad to be funny. I personally find it a bit disturbing. I suppose it’s appropriate though: just as it might when you’re actually driving, your mileage may vary.

This video really felt necessary, in celebration of our Fiat withdrawal being lifted.

If you’ve ever wondered why drivers and cyclists seem to be at natural odds with one another, here’s a good example.

What was that about stars in reasonably priced cars? ;)

It had to happen: Fiat’s Italian Job remix. Don’t get me wrong, I’ve got nothing but love for the original. (And actually the remake too, but that’s because it’s not really a remake—which is surely a discussion for another day.) But if you know any of the history of the making of the original film, you know this was absolutely necessary with the reinvigoration of the Fiat brand. :)

While watching this ad, I couldn’t help but hear Jeremy Clarkson’s voice in my head narrating the whole thing. “The Fiat Panda…If It Didn’t Exist, You’d Have To Make It Up!” Seriously, try it. See if you don’t laugh.

And finally, although it’s not an ad, here’s Fifth Gear’s Vicki Butler-Hendersen doing a contest between a Renault Twingo GT and a Fiat Panda 100HP. Who’ll be quicker round their track? Check it out.