The new 2009 Audi S4 is perfectly good supercharged sedan that is a healthy addition to the A4 range. It’s no RS4 but I can understand the need for an “S” variant in the line-up, if only to bridge the gap between the slightly over-priced A4 and the severly over-priced RS4.

These days, Audi is one of the few companies that is actually increasing its marketing efforts. Only Hyundai/Kia are doing the same, while the rest of the industry is cutting back in an effort to stay in the black. Apparently the marketing assault is working because Kia, Hyundai, and Audi are weathering the storm better than almost any other manufacturer in this harsh economic climate.

Audi’s latest marketing bit takes us to the ski slopes. It probably isn’t shot in the Rockies, but I won’t count it out as anti-Canadian just yet. The video features Audi-branded skis (and skier) going against an Audi-branded car. Which brand will win? (Spoiler alert: Audi)

But will man be able to beat machine? You’ll have to follow the jump to find that one out