2011 Jaguar XJ Canadian Pricing



As I’m wont to do every 5 minutes, I’ve changed my mind. When the 2011 Jaguar XJ was revealed in July, I was unimpressed with the upright front end and the Citroën C6-aping rear. That, it seems, was a mistake. After a little more introspection and the flipping through of various magazines, I would like to renege on my earlier conclusion and instead say that I would take a Jaguar XJ over any of the German sedans it competes with.

This doesn’t have much to do with the pricing of Ian Callum’s latest, but I just thought I’d put it out there anyways before we get to the nitty gritty of affordability.

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Well, there you have it. The options list is not available at this time, but you probably won’t be needing it. For Canada, the XJ is coming loaded with a level of standard equipment that will make you never want to buy a Porsche again. Ever. Standard on the 2011 XJ are front and rear heated seats, four-zone air conditioning, a 600 Watt B&W stereo, and an enormous panoramic sunroof. Try that in a Merc S550 or a BMW 750i and you’ll add 10,000 to the base price. The only thing the XJ doesn’t come with is a 12-pack of Molson and new pair of Bauers.

So Jaguar, giving Canucks like you and me (if I had the scratch) value and aesthetics. And just in case you’ve forgotten the new XJ’s stats, here’s a refresher so that you don’t get embarrassed by that guy at the water cooler. Again.

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[Jaguar Canada]